American Idol - Welcome Home

For "American Idol's" tenth season, Fox brought back every previous winner from seasons past. A pretty big deal. They were looking for ways to showcase their star-studded alumni, and at the same time project the image that "AI" is a cultural institution. A dependable destination for the stars of tomorrow.

This concept went over so well with Fox that they used it not only as a promo, but as a basis of their entire marketing for the season. This included a primetime "making of" special.

You're welcome, America.